Answer The Call
This page contains all the campaign assets you may need to support recruitment efforts in your area. You’ll also find sample messaging and post copy for social media, ready to use or adapt for your own channels.
Thank you for being part of this important recruitment initiative. If you have any questions or would like help tailoring the campaign to your local service, please email roselie@earnscliffe.ca.
USING THE CAMPAIGN ASSETS
The following section includes a comprehensive guide and templates to help maintain a consistent brand presence and build audience trust across all platforms while personalizing the campaign for your local service.
Campaign Toolkit
Social Media Template
Social Media Template
An easy to use template that you can customize to create your own ‘Answer the Call’ social media graphics.
Messaging
These pre-written social media messages support clarity, consistency, and brand voice. Ready to use captions make it easy to share content that’s on-brand, engaging, and platform appropriate.
We’re hiring and we’re looking for people with real-world experience, curiosity, empathy and a willingness to show up for others. Explore a career in policing and see where it could take you. Visit itsacalling.ca
We serve this community and we’re hiring in it too. If you’ve ever thought about making a difference close to home, this is your chance. Visit itsacalling.ca to get started.
Not sure if policing is right for you? Visit itsacalling.ca to learn what it takes, what to expect, and how to apply.
Policing needs more women. With growing recognition of the impact women have in law enforcement, more resources are available than ever before to help women thrive and lead in this career. Visit itsacalling.ca and answer the call.
Policing has changed. It’s not about what you’ve seen on TV. It’s about stepping up, solving problems, and being there when it counts. Answer the call and explore a career in policing: itsacalling.ca
You’ve probably never seen a job posting like this one. Because this isn’t just a job, it’s a calling. Explore a career in policing: itsacalling.ca
Images
Photography is a key part of expressing our brand. While maintaining a professional tone, we feature real life, diverse police officers from across the province. The images reflect the smart, inclusive, and positive spirit of our team and the communities we serve.
Portraits
Right for you
Text only
We’re Hiring
Video
These videos provide ready to use content that aligns with our visual identity, tone, and messaging across digital channels.
SQUARE (1:1)
VERTICAL (9:16)
Below you will find pre-sized banner and button images to ensure clarity, consistency, and a strong brand presence in your email marketing communications.
Banner Graphics
Button Graphics
Logo
The logo can be used in a stacked or horizontal orientation and is available in both colour and monochromatic versions.
Primary Logo
The stacked yellow logo is the primary version and should be used whenever possible. Black or white versions may be used as needed to ensure contrast and clarity.
Secondary Logo
Use the horizontal logo only when necessary, such as in leaderboard formats or website headers. Black or white versions may be used as needed for contrast or clarity.
Logo Usage
Do’s
- Do use colour version as much a possible
- Do use monochromatic versions only when needed
- Do use yellow logo only on dark backgrounds
- Do respect the safe area of the logo
- Do respect the minimum size
Dont’s
- Don’t distort the colours of the logo
- Don’t add effects (shadows, opacity, etc.) to the logo
- Don’t distort / skew the logo shape
- Don’t change the orientation of the logo
- Don’t use the logo over a busy background.
Safe area is 2/3 of the logo size to each side.
Minimum width of the logo is 120 px.